Who’s saying what about you? The politics of perception. Talking to friends is one way to find out what’s being said about you. Beyond friends, reach out to an unsuspecting group, your adversaries.
And, if the perception is not flattering, find ways to change it.
Warning, it’s not easy.
A manager viewed as a brillant strategist but abrasive with staff or detail oriented but not strategic, may carry this label forever. Perception lingers.
Once you know what’s being said, you can build a plan to change. And, don’t be disheartened by negative feedback, this information is valuable. More importantly, it’s not always about the change process, but it is all about who knows your making this change.
Talking about yourself plays a big role in perception management. And, yes, there’s a fine balance – if you talk too much or try too hard, you will be seen as insincere. Sincerity is key. If you don’t say anything at all, perception remains and nothing changes.
Here are 3 ways to challenge the perceptions swirling around you:
- Think like a brand manager – manage your reputation, judiciously
- Improve your relevance – let others know what you do
- Construct reality – use word of mouth marketing
And, borrow from Facebook, LinkedIn or Amazon each one asks for recommendation. Why not use the same strategy and ask someone to recommend you for the new skill you just acquired?
