From doctoral research in leadership and years of coaching senior executives, we have uncovered how purpose makes a tangible difference. Finding purpose and fulfilment at work is an individual endeavour, but there is a ripple effect when individual strengths and values intersect with organisational goals. This intersection liberates the power of purpose to transform organizations, teams and individuals.

Purpose-driven leaders are value-driven and inclusive, linking purpose with long-term organisational value creation. Acting with purpose builds organisational resilience and increases the individual capacity to outperform, especially in times of volatility. When embarking on a future of unforeseen change, having purpose as a compass builds resilience and gives the fortitude to stay the course. Putting the power of purpose to work requires a visible alignment of strengths and values.

We have designed a creative, reflective process to connect values, strengths, setbacks and achievements, and seen how this guided reflection makes a significant impact on individuals and teams. Taking time to fully pause allows thought, allowing one to reflect on what is truly meaningful for themselves, using these insights to transform oneself and develop more inclusive teams.