When you hear the word, self promotion, do you cringe? And think, “well, I’m not doing that – he may, but I’m not.”
Or
“A waste of time and I was raised with proper values, to be humble and not brag.” Besides results speak for themselves.
I read a great headline last week — Content is NOT king — only self promotion is.
Think about that.
Sadly, self promotion, like politics gets a bad rap, but honestly being visible and creating a crowd of sponsors is what it’s all about.
The trick is when you’re shouting about yourself, there needs to be substance behind your talk. Or it’s just talk. Once you’ve created a crowd, your followers will begin to promote for you. But you need to take the first step in letting others know what you do.
I worked with a highly creative brand manager, Lana. She learned early on in her career to connect with sources of power and talk about her team’s accomplishments. By doing so, she was promoting herself, not just the team.
Detailed, strategic and a great communicator – every fortnight the organization received a message from Lana about her team and what they were working on or how the organization benefitted from a new product launch. Some may have seen this messaging as overkill, but Lana had a team of talented managers doing great work and she wanted everyone to know.
Many executives talk about the inability to find talent – and about 70% of employees believe they have more to offer – Is there a role for self-promotion? Absolutely.
Take a page out of Lana’s book and start talking about what you and your team are doing…..
…. And watch your career take off!
