As the Board Room discussion heats up, why not seek solutions instead of statistics. A decade of discussion, we know the statistics but what about research supporting women in decision making roles from the board room to the executive suite. Here’s a few significant reasons:
- Women are more prone to transformational leadership and transformational leaders provide higher performance
- More women on teams results in higher performance and innovative thinking
- Women control 80% purchase power driving global consumer spend
These 3 points alone provide solid reasons (as if anyone needs one) for women in decision making roles. And support Lynn Forester de Rothschild comment, “the potential of women is being lost because of the failure of our society to understand and tap the potential of woman at the highest levels.”
Very true, so what’s underneath this failure of society that is holding women back?
Bias
Unconscious and ubiquitous bias is alive, well and replicating inside organisational systems from performance reviews, talent management to leadership selection. Unconscious bias begins with recruitment and continues through the employee’s lifecycle.
Mitigate bias and shift the board room discussion.
